Engineering Toys for Girls!

One of the common themes I’ve noticed in discussions about getting more girls to choose tech as a career is that boys more often like to tinker with tech for its own sake, while girls like to solve problems. A female engineer from Stanford has invented a toy that addresses this, along with her own observation that little girls like to read.

Take a look at her pitch video for GoldieBlox engineering  toys for girls:

This is the kind of toy that would have appealed to me even more than the puzzles and block sets that I played with while the other girls were pretending to be princesses or dressing up their Barbies. I enjoyed “boys toys” but wish I’d had stuff like this to play with too. Maybe I’d have come to my tech career through a more direct path if I’d had GoldieBlox. And maybe some of my friends who didn’t end up in tech might have been my colleagues if they’d played with GoldieBlox.

What do you think of this approach?

P.S. I love, love, love this promo video featuring some little girls letting their inner geek come out to play.

About Sandi_Jones
Technical marketer, product developer, geek, unconventional entrepreneur. I fell in love with technology in the mid-90's, found my inner geek, and never looked back.

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