Guest Blogging @ Girl Geeks Toronto

girlgeeksto-logoI’m jazzed to be guest blogging this Monday’s Girl Geeks Toronto event!

The team has lined up three really interesting speakers to discuss Technology and Marketing: From the Mind to the Map.

Here is the summary from their site:

Imagine you could read your customer’s thoughts on an emotional level or reach them with just the right deal, in just the right location to get them to buy. Technology, and the science behind it, has brought a new level of sophistication to many industries, and marketing is no exception.

Join other girl geeks (and boys!) for an evening of exploration around topics in marketing that leverage new technologies to reach and understand consumers on a more personal level than ever before.

Diana Lucaci, founder and CEO of True Impact Marketing, will be providing an introduction to Neuromarketing. She will explain why one would use brain measurements for insights, what can be accurately measured, and how to get started.

Katerina Juskey, a Neurofeedback Specialist from True Impact Marketing, will be joining Diana to provide insights on the technology behind neuromarketing.

Asif Khan, consultant and founder of the Location Based Marketing Association, will provide a perspective on the state of location based marketing – the techniques and technology, and how they are being applied.

By the end of the night you’ll have a deeper understanding on how technology is helping companies better understand and attract you as a consumer.

I hope to see you there, but if you can’t attend watch for my blog next week.


About Sandi_Jones
Technical marketer, product developer, geek, unconventional entrepreneur. I fell in love with technology in the mid-90's, found my inner geek, and never looked back.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: